Founder Fridays: Why vertical SaaS is the future
Welcome to Founder Fridays - a Notion founder series - where we sit down with builders who’ve been in the trenches to talk shop - product, design, and the real lessons no one puts on a slide deck. In this episode, Justin Meretab, Co-founder & CEO of Layer, joins Atulya Pathak, Notion’s Head of Revenue Transformation, to share how he turned years at Square into a new kind of infrastructure play – embedded accounting for the platforms that power small businesses. From spotting the same pain point across industries to raising $6.6M led by Emergence Capital, Justin breaks down why vertical focus is the future of fintech. To learn more about how Notion is supporting startups, please visit: